HIGHLIGHTS OF SEOUL TOUR – FOR FIRST VISITOR gives you the overview of SEOL and KOREA in a day. This tour concentrates on the history and cultural part of SEOUL.

If you visit SEOUL for the first time, or if you don’t have enough time to travel by yourself, this tour can be good solution.

In the morning, you will visit the core heritage of JOSEON DYNASTY. SEOUL was the capital of JOSEON DYNASTY during AD1392 – 1910. Therefore, there are 5 royal palaces in old town. (But, don’t expect old town is inferior, or less developed. It means this place was developed earlier than others.

After picking up at your hotel, you will visit GYEONGBOKGUNG PALACE (if Tuesday, CHANGDEOKGUNG PLACE) via BLUE HOUSE. After looking the exterior part of old building at GYEONGBOKGUNG PALACE, you will see the interior part, or the way of living of JOSEON people at NATIONAL FOLK MUSEUM.

Now, move back to few decades ago KOREA. While you walk around BUKCHON HANOK VILLAGE, you will notice some KOREAN people keep & develop the building architecture until now. I.e., BUKCHON HANOK VILLAGE is the real residences complex with HANOK; traditional KOREAN house with roof tiles and wooden pillars.

It is time for lunch. Let’s move to INSA-DONG. INSA-DONG is the one of tourist attractions. For local KOREAN people, this place is for shopping for antique, art galleries, traditional-theme clothes, or cultural art goods (e.g., calligraphy brush, pottery). For foreign tourists, this is ideal place for souvenir shopping.

If you choose Weekend Meal, or Special Meal, you will have the chances of having HANJEONGSIK; the collection of several ‘a la carte’ plus basic part of KOREAN meal (i.e., rice + several side dishes, which are mostly cooked with vegetable + soup).

After lunch & souvenir shopping at INSADONG, let’s move to GWANGJANG MARKET. This market keeps the old atmosphere still. This market is famous for brilliantly lighted food stalls and many number of HANBOK tailor-made shops.

US$ Items Number of people
1-7 by
8-seater van
8-14 by
15-seater bus
15-44 by
45-seater bus
Per group Cars by Korean speaking driver $240 $280 $480
Guide $240
Per person Admission fee – adult $3
Admission fee – child under 13Y  $1.5
Basic Meals (option)  $10
Weekend Meals (option)  $20
Special Meals (option)  $40
▪ If 2 people choose guide + admission fee + Special Meal in addition to 8-seater van, the price will be [$240 for guide + $240 for vehicle + ($3 for admission + $40 for meal) X 2 people] = $566
▪ If 12 people choose guide, admission fee, Basic Meal in addition to 15-seater bus, the price will be [$240 for guide + $280 for vehicle + [($10 for meal + $3 for admission) X 12 people] = $676 ▪ You can hire the driver with the car only. Then, you cannot include the entrance fee, or meal.

09:00 Meet your guide, or driver at hotel

This will be adjusted considering your own schedule. This tour can be started at INCHEON AIRPORT at extra price.

09:00-09:30 Transfer to GYEONGBOKGUNG PALACE

Pass by BLUE HOUSE (President office & residence) and transfer to GYEONGBOKGUNG PALACE


GYEONGBOKGUNG PALACE was build AD1395 and it’s location was decided under Geomantic Theory. Also, you can watch the changing guard ceremony at the main entrance of the palace. After sightseeing at the palace, let’s move to NATIONAL FOLK MUSEUM.


SAMCHEONG-DONG is the modern-artistic shopping street because the tall building construction was prohibited due to BLUE HOUSE. Walk around narrow alleys at BUKCHON HANOK VILLAGE. This HANOK complex is not few hundreds years old, but 40-60 years old houses.



Because JOGYESA TEMPLE is next to INSA-DONG, we can visit both places easily. Considering the time, we will decide the lunch time while you enjoy sightseeing, or shopping at INSA-DONG street.



This was smelly stream until 50 years ago. But, SEOUL city transformed it into modernized, but eco-friendly resting area.


Feel the real atmosphere of traditional market. Unfortunately, this kind of markets are disappearing because KOREAN people prefer to visit modern shopping malls.


If possible, we will walk through another type of old market…on the way to DONGDAEMUN MARET. DONGDAEMUN MARET is originally clothes whole sale market. Therefore, SEOUL city has been developing this place for the fashion capital. That’s why they built very modern building called DDP (DONGDAEMUN DESIGN PLAZA; looks like spaceship. Also, you can see the east big gate of SEOUL FORTRESS. Literally, this east big gate name is DONGDAEMUN.

16:30-17:00 Move back to hotel

Transfer back to your hotel

▪ To book this tour, please click ‘Cash on delivery’ option and advise us if you want to include the meal, entrance fee.
▪ Then, we will advise you the exact amount and the payment method after checking the availability.
▪ This tour can be started at INCHEON AIRPORT at extra price.
▪ You can hire guide only. But, you need to pay the extra of USD20 for the guide public transportation fare.

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